Nirmal GoswamiVijay Dwarkanath2023-12-152023-12-1519970010600107http://ir.mica.ac.in/handle/123456789/5525v, 93p.en-USclient servicingfinancial advertisingcommunciating company's financial resultsnew issue advertisingtakeover bidstombstone advertisingcorporate image buildingfinancial advertisig agenciesIndian scenarioThesis