Role of culture in consumer marketing: Theoretical roots and thematic trajectories

Das, Kallol2025-06-032025-06-032023Patel, J., Sharma, A., Shukla, Y., and Das, K. (2023), Role of culture in consumer marketing: Theoretical roots and thematic trajectories, Journal of Creative Communications, https://doi.org/10.1177/09732586231205069https://ir.mica.ac.in//handle/123456789/10205enRole of culture in consumer marketing: Theoretical roots and thematic trajectoriesArticle