Introducing bi-directional participatory place branding: A theoretical model with multi-stakeholder perspectives by Varsha Jain, Preeti Shroff, & Subhalakshmi Bezbaruah

Jain, VarshaShroff, PreetiBezbaruah, Subhalakshmi2024-01-212024-01-212021http://ir.mica.ac.in/handle/123456789/7065en-USIntroducing bi-directional participatory place branding: A theoretical model with multi-stakeholder perspectives by Varsha Jain, Preeti Shroff, & Subhalakshmi BezbaruahArticle