Determining the relative importance of the factors comprising customer based brand equity

Nirmal GoswamiAmrish Goyal2023-12-152023-12-15199614http://ir.mica.ac.in/handle/123456789/4539v, 53p.en-USclient servicingcomponentsconsumer basedbrand loyaltybrand awarenessbrand associationsDetermining the relative importance of the factors comprising customer based brand equityThesis