Does explicit comparative advertising affect Indian consumers attitudes towards low and high-involvement product? by Varsha Jain, Rohit Trivedi, Vikrant Joshi and Aarzoo Daswani

Jain, VarshaTrivedi, Rohit H.Daswani, Aarzoo2024-01-212024-01-212015http://ir.mica.ac.in/handle/123456789/6774en-USDoes explicit comparative advertising affect Indian consumers attitudes towards low and high-involvement product? by Varsha Jain, Rohit Trivedi, Vikrant Joshi and Aarzoo DaswaniArticle