Differentiating readers of Femina and Women's Era on the basis of the IR psychographic profile

Rajiv BagayatkarArun Sharma2023-12-152023-12-15199637http://ir.mica.ac.in/handle/123456789/4836viii, 78p.en-USmedia planningreaders psychographic profiledemographic profilecluster analysisDifferentiating readers of Femina and Women's Era on the basis of the IR psychographic profileThesis