To study the trends in the OTC healthcare industry in India : have the organised healthcare retailers got their retail format and retailing mix right ?

Dwarika Prasad UniyalMehul Jayendra Shah2023-12-152023-12-152004001434001435http://ir.mica.ac.in/handle/123456789/504390p.en-USTo study the trends in the OTC healthcare industry in India : have the organised healthcare retailers got their retail format and retailing mix right ?Thesis