Kunjesh PariharAbhishek Shahabadi2023-12-152023-12-1520000059000591http://ir.mica.ac.in/handle/123456789/473060p.en-UStv programmesparticular age groupsad voidance behaviourINTAM datareasons for avoidanceattitudes towards advertisingattitude towards ad clutterquantitative studyA study of the ad avoidance behaviour across age groupsThesis