K. VenkataramanKapil Arora2023-12-152023-12-1519990044400445http://ir.mica.ac.in/handle/123456789/468747p.en-USadvertising agencystructuresexternal factorspaymentIMCspecialist organizationsinternetnon conventional mediaAAAmedia independentsclientsinternal factorssizeresourceswork culturework ethicszero base budgetingaccount planningvirtual agencystructure for futureThesis