Communications strategy for lifestyle retail outlets targeting the Chennai shopper

P. K. SinhaAruna Natarajan2023-12-152023-12-1520000060600607http://ir.mica.ac.in/handle/123456789/473966p.en-USretailingvalue for moneyvalue for timedefinition for value for moneycommunication to sell the conceptlifestyle retail outletCommunications strategy for lifestyle retail outlets targeting the Chennai shopperThesis