How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies by Turner Jamie, Reshma Shah and Varsha Jain

Jain, Varsha2024-01-212024-01-212018http://ir.mica.ac.in/handle/123456789/6982en-USHow brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies by Turner Jamie, Reshma Shah and Varsha JainArticle