Pradeep KrishnatrayVenkat Dharmarao Nettimi2023-12-152023-12-1519970010500195http://ir.mica.ac.in/handle/123456789/5513vii, 67p.en-USmarketing researchcustomer satisfactionprofitabilitymeasurementsignificanceproduct performanceprior expectationssatisfactiondisatisfactionCustomer satisfaction measurement for Indian passenger cars in the premium categoryThesis