Bhide, ChinmaySingh, DhananjayDeb, RitwikaJaiswal, Shriti2024-12-082024-12-082015PGDMC Batch 2014-16https://ir.mica.ac.in//handle/123456789/9169Rural Immersion Project – Village : Saboo, District: Leh Ladakh, State: Jammu and KashmirThe rural research project by our team was done at Saboo Village in the Leh District of Jammu & Kashmir. We stayed in the village for 6 days, conducting our research for 5 days in total. This stay in the village was an attempt to get a better understanding of rural India, the consumer behavior and brand consumption patterns of the large sum of people that are still settled in the rural regions of the country. During our stay at Saboo, we tried to interact with as many residents of the village as we could, also varied professionals and groups of people. Through this report, we will attempt to give an extensive communication strategy to improve the current problem in the village.enRural development & problemsstudy by students