Nandi, Suraj2025-01-172025-01-172025Nandi, S. (2025). Developing a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROI. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 52). Ahmedabad: Allied Publishers Pvt. Ltd.https://ir.mica.ac.in//handle/123456789/9443enDeveloping a data-driven framework for creating emotionally resonant and future-proof advertisements to maximize ROIOther