Kumar, V.2024-07-052024-07-052023Hollebeek, L.D., Kumar, V., Srivastava, R.K., & Clark, M.K. (2023). Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51, 23-49. https://doi.org/10.1007/s11747-022-00878-3http://ir.mica.ac.in/handle/123456789/7986enMoving the stakeholder journey forward by V. KumarArticle