Media habits, preferences and response to advertising of elderly consumers

Pradeep KrishnatrayAnanya Jaswal2023-12-152023-12-1520000059800599http://ir.mica.ac.in/handle/123456789/473492p.en-USmedia habitsmedia preferences of elderlymotivation for the preferencesattitude of elderly towards advertisingeffects of protrayalrepresentation of elderly in advedrtisingself imageMedia habits, preferences and response to advertising of elderly consumersThesis