Vijay NagrareLal, Ruchika2024-11-202024-11-2019980034800349http://ir.mica.ac.in/handle/123456789/8935109p.en-USclient servicingadvertising communication strategySWOT analysisIndiaSingaporeMauritiusGermanypresent marketing programme of IndiaHofstede modelINDIA : a land of elephants and snake charmers ? a communication strategyThesis