Malodia, Suresh2025-02-212025-02-212022Otterbring, T., Arsenovic, J., Samuelsson, P., Malodia, S., & Dhir, A. (2022). Going the extra mile, now or after a while: The impact of employee proactivity on consumer responses and the moderating role of time to contact. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 38-39). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9755enGoing the extra mile, now or after a while: The impact of employee proactivity on consumer responses and the moderating role of time to contactOther