S. Ram KumarAmbrish Ray2023-12-152023-12-1520020095600957http://ir.mica.ac.in/handle/123456789/4852xxix, 78p.en-USlife insurance marketcustomer educationabout life insurancenot life insurance brandsmode and format deliveryexisting communicationTerms of endowment making insurance a policy in life : a sectoral communication study of the life insurance industry in IndiaThesis