Sinha, ArbindAgrawal, PiyushSontakke, MohiniSingh, AjitJain, DheryaJoshi, Rohit2024-08-162024-08-162024http://ir.mica.ac.in/handle/123456789/8271MI IMPACT Immersion Project - City: Prayagraj District: Prayagraj State: Uttar Pradesh.By adopting this multifaceted approach, Happy Cultures aims to strengthen its online presence and contribute significantly to women artisans' empowerment and the preservation of cultural heritage. The strategic alignment of social media marketing, SEO optimization, and backend integration positions Happy Cultures for sustainable growth and impact in the dynamic digital landscape.enCultureswomen artisans' empowermentdigital landscape