Hansra, GursharanMaheshwari, KratikMathur, MansiPandharpurkar, Mayuri2024-01-152024-01-152023-02Samera Khan (mentor)Viresh Shah (c. mentor)http://ir.mica.ac.in/handle/123456789/6666MI IMPACT Immersion report - Team Falcons, Batch - 2022-24iBASEt is a recognized leading provider of solutions for complex discrete manufacturing and service operations. Till now the company has been catering to the European Market and now wants to expand in APAC Market with a focus on India. Marketing Objectives for the Organization includes increasing the visibility of the product in the Indian & APAC Aerospace Manufacturing Market. The firm is also launching the product in a new market with the objective of Sales and Revenue Growthenproduct launch challengescustomer market studybrand positioning