Kunjesh PariharBhavna Ananthanarayanan2023-12-152023-12-1519990049800499http://ir.mica.ac.in/handle/123456789/467952p.en-USretail outletmarketing communication mixperception of customersadvertisingmedia choiceHyderabadA study of the communication mix used by large retail outlets in HyderabadThesis