Trivedi, PayalVasavada-Oza, FalguniKrishna, Rajneesh2024-01-212024-01-212020http://ir.mica.ac.in/handle/123456789/7055en-USTell me a story!: Antecedents to purchase of handloom products in India by Payal Trivedi, Falguni Vasavada-Oza, & Rajneesh KrishnaArticle