Manglani, Anjali2024-07-052024-07-052024Manglani, A. (2024). Media richness theory (MRT) model: An implication for immersive world toward effective green communication generating green marketing awareness among FMCG retailers. In. G. Heggde., S. Patra., & R. Panda. (Eds.) Immersive technology and experiences: Implications for business and society Palgrave Macmillan. https://doi.org/10.1007/978-981-99-8834-1_11http://ir.mica.ac.in/handle/123456789/7975enBook chapter