A conceptual framework of brand co-governance in the digital age

Jain, VarshaSalunke, Parth2024-09-022024-09-022024Merchant, A., Jain, V., & Salunke, P. (2024). A conceptual framework of brand co-governance in the digital age. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis.http://ir.mica.ac.in/handle/123456789/8322enA conceptual framework of brand co-governance in the digital ageBook chapter