Nirmal GoswamiSandeep Menon2023-12-152023-12-15199627http://ir.mica.ac.in/handle/123456789/4736107p.en-USclient servicingfloriculture industryconsumption patternsdry flowerinformation form floristsfluroculturistspotential customersattempts of brandingmarketing branding strategybrand promotion strategyadvertisingother promotionsIs the branded flower set to bloom ?Thesis