Brand choice and buying behaviour of a new category of customers coming in class 1 towns ( consumer goods )

Milan AgnihotriAshutosh Sawhney2023-12-152023-12-1520010079500796http://ir.mica.ac.in/handle/123456789/480061p.en-USstudy of buying behaviourbrand choiceconsumer goodscustomer of class 1GurgaonChandigarhpsychographic profile of new customerforeign brandsBrand choice and buying behaviour of a new category of customers coming in class 1 towns ( consumer goods )Thesis