Gupta, Shaphali2025-02-212025-02-212022Perannagari, K.T., & Gupta, S. (2022). Leveraging the role of social media platform data in enhancing the effect of cause-related marketing. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 27-28). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9751enLeveraging the role of social media platform data in enhancing the effect of cause-related marketingOther