Study of seasonal and geographical clutter variation for the top 8 cities across the main television channels and calculation of a clutter index for each city

Pradip ChakravartyUday Walli2023-12-152023-12-1519970012200123http://ir.mica.ac.in/handle/123456789/5502vi, 35p.en-USmedia planningtelevision channelsadvertising clutterproduct categoriesclutter indexGRPkendraschannelsStudy of seasonal and geographical clutter variation for the top 8 cities across the main television channels and calculation of a clutter index for each cityThesis