Shukla, DivyanshGavande, JayeshAgrawal , RaghavRoy, SreyoshiAkhil2024-09-062024-09-062018PGDM Batch 2018-22http://ir.mica.ac.in/handle/123456789/8327MI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: Gujarat,MICA Merchandising- MICA Merchandising is a whole line of products that we wish to launch along with T-shirts which is our primary offering. These are products which will be customized specifically for MICAns and we as a home-grown brand will do it for the MICAns. Given the budgetary constraints, MVP allows us to develop AGENT PENGUIN in an iterative way i.e any significant trends could be well adopted to develop product functionality and deliver upon consumer needs over time.enMICA Merchandisingdevelop productbusiness and market