How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy by Varsha Jain

Jain, Varsha2024-07-052024-07-052024Mogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2345http://ir.mica.ac.in/handle/123456789/8011enHow generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy by Varsha JainArticle