Milan AgnihotriSarika Shankarnarayan2023-12-152023-12-1520010084300844http://ir.mica.ac.in/handle/123456789/4827115p.en-USdelineate cultural differencesbengalisgujaratistamilianspunjabisadvertisingmulticultural environmentcommunication to cultural contextfragmentationvocabulary of culturesymbolsimagestypifications to communicate the messageinteded the audienceCultural study on four communities : Bengalis, Punjabis, Tamilians and GujaratisThesis