Nabira, AvantikaVig, AshnaSakhuja, AmanJhunjhunwala, Priyam2025-06-102025-06-102025Nabira, A., Vig, A., Sakhuja, A., & Jhunjhunwala, P. (2025). Effect of luxury fashion content on user engagement on instagram. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 23-24). Ahmedabad: Allied Publishers Pvt. Ltd.https://ir.mica.ac.in//handle/123456789/10213enOther