A study to investigate the attribute-based brand equity amongst retailers

Pradeep KrishnatrayVallabhajosyula Parthasarathy2023-12-152023-12-1519970020200203http://ir.mica.ac.in/handle/123456789/5547vip, 58p.en-USmarketing researchbrand equityretailersbrand qualitymarketing channelsmarketing implicationsA study to investigate the attribute-based brand equity amongst retailersThesis