Atul TandanKhaitan, Anuradha2023-12-152023-12-152003001149001150http://ir.mica.ac.in/handle/123456789/492187p.en-USbrand consolidationdeferent strategiesbrand portfoliosdesign consolidation strategysteps involvedeffectsconsumer needconsumer knowledgeBrand consolidation - restructuring brand portfoliosThesis