P. K. SinhaPiyush Sharma2023-12-152023-12-152002001010001011http://ir.mica.ac.in/handle/123456789/4883vi, 45p.en-USconsumer buying behaviourchoosing factors responsible choosing life insurance companyunderstand thrust and its importance decisionconsumer perceptions about life insurance product marketA perspective on marketing of life insurance in IndiaThesis