A comparison of the communication strategy undertaken by national retail brands and their franchisees

K. VenkataramanMenon, Sandhya2023-12-152023-12-1519990047400475http://ir.mica.ac.in/handle/123456789/470651p.en-USadvertisingcommunication strategyimplicationsnational retail brandsfrenchiseescomparative studyretail shopspromotionfrenchise policyvisual merchandisingwindow shopperA comparison of the communication strategy undertaken by national retail brands and their franchiseesThesis