Confluence of nava rasa theory and FMCG advertising: A study on impact of rasa theory on different stages of consumer journey

Rajneesh KrishnaRughani, Aditi2024-01-042024-01-042023http://ir.mica.ac.in/handle/123456789/5691ennava rasaFMCGadvertisingconsumer journeyConfluence of nava rasa theory and FMCG advertising: A study on impact of rasa theory on different stages of consumer journeyThesis