New product development : using liquid soaps for personal care as a case study

Nirmal GoswamiNitasha Narad2023-12-152023-12-15199628http://ir.mica.ac.in/handle/123456789/4748118p.en-USclient servicingprocess of new product developmentdesignforcastingmarket developmentmarket entry decisionsIndiaNew product development : using liquid soaps for personal care as a case studyThesis