2024-02-172024-02-172024-02-14https://www.afaqs.com/news/advertising/v-day-u-day-no-me-dayhttp://ir.mica.ac.in/handle/123456789/7862Pooja Thomas, associate professor, MICA, says though we have intrinsically held onto a collective cultural identity, societal shifts have led to more individualistic tendencies. This shift towards individualism has brought with it feelings of loneliness and alienation for those who do not conform to societal norms or belong to traditional institutions.Prof. Pooja Thomas review