2025-02-122025-02-122009https://ir.mica.ac.in//handle/123456789/9605en-USMICA Case Study SeriesMICA Case Study SeriesCases in rural marketingMICA Case Study Series (MCSS): Cases in rural marketing 2005-2006 edited by R.V. Rajan and Falguni Vasavada-OzaOther