Ashutosh DuttBasu, Aditya2024-01-042024-01-042023http://ir.mica.ac.in/handle/123456789/5676enbrand likeabilitymessage interactivityperceived informativenessproduct likeabilitypurchase intentionspromotion strategysocial networking sitesAnalysing the effect of message interactivity and information dissemination in social mediaThesis