Co-relation between net reach, effective reach and average opportunity to see (OTS)for selected dailies in Indian metropolitan cities

Indrani SenChandrashekhar Sharad Vaidya2023-12-152023-12-15199639http://ir.mica.ac.in/handle/123456789/4859v, 155p.en-USmedia planningenglish dailiesmiddle classvernacularmetroseffective frequencyoptimum frequencyIndian advertisersCo-relation between net reach, effective reach and average opportunity to see (OTS)for selected dailies in Indian metropolitan citiesThesis