Browsing by Author "Trivedi, Rushabh"
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Item Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth(Springer, 2025) Trivedi, RushabhItem The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce(Allied Publishers Pvt. Ltd., 2025) Gupta, Yashi; Majumder, Shreejita; Shukla, Yashasvi; Gupta, Shaphali; Trivedi, Rushabh