Storytelling in advertisements: Understanding the effect of humorand drama on the attitude toward brands by Dharun Kasilingam

Simple item page
dc.contributor.authorKasilingam, Dharun
dc.date.accessioned2024-01-21T17:56:50Z
dc.date.available2024-01-21T17:56:50Z
dc.date.issued2022
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7088
dc.language.isoen_US
dc.publisherPalgrave Macmillan
dc.sourceJournal of Brand Management
dc.titleStorytelling in advertisements: Understanding the effect of humorand drama on the attitude toward brands by Dharun Kasilingam
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_1044.pdf
Size:
1.05 MB
Format:
Adobe Portable Document Format
Download

Collections

Research Articles