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Browsing Videos by Author "Bikram Bindra"

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    The New Norm: On Cultural Connotations
    (MICA Ahmedabad, 2020-07-11) Bikram Bindra
    Finding it difficult to keep track of the changing consumer context? Wondering about the future of advertising? We've got something riveting for you! We caught up with Prof. Bikram Bindra, Adjunct Faculty, MICA & Vice President, Strategic Planning, McCann Worldgroup, in the third episode of 'The New Norm', where he gave us an insight into the shifting cultural norms and changes in the consumer behaviour. We also discussed the impact of the pandemic on advertising and some new marketing trends to look forward to in the future.