Welcome to the Institutional Repository

Recording the genesis, history, progress, and activities of the Institute's numerous units from its foundation, the 'Institutional Repository' is an official archive that serves as a remembrance of the MICA. A wide range of materials, including articles from newspapers, books, chapters, video lectures, case studies, reports, dissertations, theses, and publications from MICA, are available to the researcher via this platform. This platform ensures the proper documentation, storage, and distribution of MICA publications across time. Most of the repository's documents are freely accessible to everyone. The readers are required to provide citations for all sources used.

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Recent Submissions

Publication
Marketing professor’s hilarious LinkedIn comment on alma mater IIM Ahmedabad will leave you in splits. Netizens call him 'legend'
(economictimes.indiatimes.com, 2025-04-28)
His teaching portfolio reads like a dream tour of India’s top institutions — including IIM Calcutta, IIM Lucknow, IIM Udaipur, IIM Shillong, IIM Raipur, and now MICA Ahmedabad, which he fondly describes as a “thoroughly enjoyable experience.”
Item
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach
(Electronic Commerce Research, 2025) Salunke, Parth; Jain, Varsha; Mishra, Tatsita
Publication
MICAn delivers good life on campus
(Ahmedabad Mirror, p.01 & 06, 2025-04-13)
Publication
MICA students have the potential to become brilliant leaders and changemakers
(Gujarat Samachar - Puls, p.01, 2025-04-12)