Welcome to the Institutional Repository

Recording the genesis, history, progress, and activities of the Institute's numerous units from its foundation, the 'Institutional Repository' is an official archive that serves as a remembrance of the MICA. A wide range of materials, including articles from newspapers, books, chapters, video lectures, case studies, reports, dissertations, theses, and publications from MICA, are available to the researcher via this platform. This platform ensures the proper documentation, storage, and distribution of MICA publications across time. Most of the repository's documents are freely accessible to everyone. The readers are required to provide citations for all sources used.

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From Artificial Intelligence to Real Love: How an AI App Is Making Love Work
(https://startuporiginals.in/, 2025-07-29)
As Dr Varsha puts it across direct but in truth, “The biggest dream everyone truly ever dared to have, is finding real, ever lasting love?” Is it just a fantasy? What if you could make it happen, right here, right now? That’s the promise at the heart of downloading Supercouple, as Shankar the cofounder puts it as an app that believes love gets real when you’re brave enough to show up for it. He believes it as a social movement in place to change things for good. Let’s discover further. Does dreaming big like this really change our reality? Can chasing the most ambitious goals, like solving the mystery of true connection, fuel us in ways nothing else can? Absolutely says Dr Jateen. “Love, after all, is a force of nature, wild, unpredictable, sometimes overwhelming, but always transformative. It’s the forbidden fruit we taste as children, its meaning shaped and reshaped by generations before us. Millennials accepted love as a fact of life, often caught between cultural expectations and their own search for meaning. Gen Z, meanwhile, has turned the drama of love into an art form, if it’s a drama, why not play along?” says Dr Jateen. But how should we believe all this? What’s really happening beneath the surface? Love isn’t some magic bestowed from an app. It’s pure surrender. It’s the willingness to give, and to be vulnerable, to show up for someone. And when we truly understand love, it’s true that it changes us at our core. It’s not just about the relationship itself, it’s about how we show up in every part of our lives. When you’re in love, you’re not just experiencing it, you’re setting new expectations for yourself and for the world around you. The resilience, the drive, the courage you find in love spills over into your work, your ambitions, your dreams.
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Deepak Mann joins PHD Media as National Strategy Head
(afaqs.com, 2025-07-28)
Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 years of diverse experience across strategy, insights and analytics. He is an alumnus of MICA.