Faculty Publications

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Branding the experiences : semiotics exploration of retail outlets by Manaswini Acharya and Mini Mathur
(Macmillan Publishers: New Delhi, 2008) Acharya, Manaswini; Mathur, Mini
Scotland Tourism Brand Loch Ness- An insight by Manaswini Acharya
(2009) Acharya, Manaswini
The effect of power distance and individualism on service quality expectations in banking by Satyabhushan Das, Ed Burning and Manaswini Acharya
(International Journal of Bank Marketing, 2009) Acharya, Manaswini