Browsing by Author "Abraham, Mathew"

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    Does instagram help build attitudinal loyalty among automobile brands? an exploratory study
    (Mudra Institute of Communications, Ahmedabad, 2021) Abraham, Mathew; Anita Baslingappa
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    Identifying creativity and potential of innovation among underprivileged children
    (MICA, 2018) Vijaywargi, Dimple; Tiwary, Shweta; Abraham, Mathew
    This paper outlines the work and efforts of the SARJANA team from MICA to promote creativity and innovation among underprivileged children. It briefs how creativity and innovation can serve as a bridge for the underprivileged children to overcome the challenges they experience in their daily life. The paper explains the framework developed by the team to help children exercise their creativity to provide innovative solutions for the problems they face, the innovations generated as outcome, its valuation and impact on the lives of the children and in the society as a whole. The paper also discusses the future long-term impacts which can be derived out of the project.
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    Rural Immersion project :Vatsalya Foundation
    (MICA, 2020) Grover, Aman; Roy, Bipasha Ghosh; Melwani, Joshua; Abraham, Mathew; Chopra, Radhika; Deogharia, Swaraj
    The Vatsalya Foundation *TVF, established in 1982, empowers children in need of care and protection to ensure a better future. The foundation reaches out through its multilevel approach of “on the street” reach out the project, c hild to child contact, daycare centres, shelter home, and rural development projects. The Vatsalya Foundation has been consistently towards the upliftment of children by providing the right nutrition, education, health facilities, and emergency assistance. Through regular direct intervention with children on the street, daycare, and shelter homes they have been successful in repatriating the child to its family and mainstreaming him back to society. Some of the intervention strategies of TVF have been - 1. Outreach - Volunteers reach out to children living in slums/streets/pavement and encourage them to enroll for education. 2. Rural Projects - TVF works in close collaboration with children aged 6-18 years and women aged 19-25 years. Learning centres provide children with education and guidance in various subjects like crafts, physical education, sports as well as good habits. Women in rural parts lack education and hence can only work at homes. Poor and illiterate women are provided with self-employment opportunities and training. Initiatives like Self Help Groups (SHGs) and community development help in the development of women .