Browsing by Author "Agarwal, Harshini"

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    Kalolytic Solutions
    (MICA, 2024) Agarwal, Harshini; Mahant, Jagruc; Acharya, Madhwaraj; Pandey, Pragya; Kumar, Mayank
    Money laundering and other illegal financial activity pose a significant threat to all financial institutions. As a result, it is crucial to determine and examine these firms' knowledge and adoption rates as well as their general perspective on technology and the dependability of AI. Kalolytic is offering leading Banks and Financial Institutions a variety of AI-driven tech solutions to choose from for Risk, Compliance, and Sales. Their goal is to provide a single software environment that enables clients to successfully address complex issues including money laundering, fraud detection, regulatory compliances, and continually changing business dynamics. The robust Kalolytic solutions package is powered by unique machine learning algorithms which reduces costs, increase efficiency, and spurs business growth.
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    Marketing Strategy For Newly Launched Service to Practice Climate-Smart Agriculture: With International Water Management Institute
    (MICA, 2025) Sengupta, Abhishek; Jha, Aditi; Agarwal, Harshini; Shukla, Tanya; Mishra, Utkarsh
    The objective of the project was to develop a marketing strategy and create promotional tools for Oorja Development Solutions. The aim was to increase the adoption of their newly launched service that includes soil health testing and the provision of climate-resilient seed varieties for smallholder farmers practicing climate-smart agriculture. Key Insights: ● Awareness and Perception: Farmers are aware of soil testing and climate-resilient seeds, but there is a significant gap in understanding their long-term benefits. Skepticism remains due to previous negative experiences with government-led initiatives. ● Soil and Water Concerns: Farmers reported declining groundwater levels and decreasing soil fertility, but they were hesitant to adopt new methods like soil testing due to satisfactory current yields. ● Competitor Influence: External organizations like the Aga Khan Foundation have built trust among farmers through educational materials and awareness, presenting a challenge in differentiating Oorja’s services. ● Economic Considerations: Farmers' adoption of new methods is driven by immediate economic benefits, with a preference for products that demonstrate tangible short-term results.